After recent reports that Twitter accounts belonging to high-profile individuals and influencers were hacked, concern about the security of accounts held by ordinary people has increased. As the national election season heats up, social media content most likely contribute to doubt creation about issues and facts.
If you’ve listened to my Stop Talking podcast before, the discussion about the weight and influence of Twitter won’t be a surprise, but discuss it again we do. This week, social media expert Tom Jelneck explains how the hacking could have been committed and how safe social media is in general.
The reality is that the ease with which intruders were able to infiltrate Twitter accounts that should have been locked tight should serve as a bright red flag to every executive who uses social media. The possibility of disgruntled employees, unhappy customers or just trolls looking to make trouble by hacking and posting a complete and harmful misrepresentation exists. And it’s hard to correct. The issue is real, and so is the podcast conversation.
